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By Paul Suggett Updated December 29, "Sex sells" is a commonly heard phrase in the advertising industry. Sex in advertising is the use of sexually provocative or erotic imagery, sounds, or subliminal messages that are specifically designed to arouse consumer interest in a particular product, service, or brand. Typically, ads portray beautiful women and handsome men to lure a consumer, despite a tenuous nonexistent link to the brand being advertised. History of Selling Sex Humans have an underlying, pre-programmed disposition to respond to sexual imagery that is very strong. This knowledge has been used for over years in advertising.13 Brands That Use Sex To Sell Their Products . contraceptive commercials promoting safe sex, saying the company deals with "highly taboo. Sex in Advertising: Selected full-text books and articles Using Sex Appeal as a Sport Promotion Strategy By Brooks, Christine M Women in Sport & Physical. [Editor's Note: This article is a part of ADText.] .. Sexual humor is used to promote all manner of products—fast food, condoms, soap, and beer...the end of the story look at the video above ↑ ↑ ↑
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